RANGE ROVER VELAR ARRIVES IN PORTOMIRABELLO IN THE NATIONAL PREVIEW OF ITS SUMMER TOUR.
From the urban chaos to quiet, from the strong chromatism to total white, from dispersion to contemplation: this is the concept related to the base of design of new Range Rover Velar.
PortoMirabello is one of the 10 prestigious locations that Land Rover has selected as ideal environment to introduce from Monday 24 July until Sunday 30 July the new Range Rover Velar, the forth model of Range Rover family.
By leaving behind the metropolis, Range Rover Velar carries its public in a reality where disorder leaves room for contemplation and dispersion becomes attention, while noises and urban chromatic confusion turn into quiet and total white.
The multisensorial pattern finds its main creative expression on a stylized forest, harmoniously composed by tissues Kvadrat, reference point at European level in the design tissues’ world.
Metaphor of a material and mental transition which leads to pure beauty, the visitors, crossing this forest, will start seeing minimal details of the car in order to contemplate in its entirety, as a real design icon.